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The Ultimate Guide on How To Sell in Shopee in the Philippines


The Shopee Company Reception Area

If you are into online selling and wanted to know how to sell in Shopee here in the Philippines, including how to set up your business, how much money you'll need, and how to use Shopee's free feature to boost your sales, here’s the perfect guide for you to get started with this business venture.

But, before we get into the details, let's take a short glance at this Southeast Asian eCommerce powerhouse.

The Shopee Company

Shopee is an online marketplace that connects shoppers and merchants.

The company was established in 2015. It has since expanded its operations in Taiwan, Singapore, Malaysia, Thailand, Indonesia, Vietnam, and the Philippines which continues to thrive today.

Consider Shopee as a traditional shopping mall for the sake of beginners. Buyers come to buy, and sellers come to offer their wares.

The only difference is that the entire process of purchasing and selling takes place online.

As a result, three parties are involved: the seller, the buyer, and Shopee, the company that operates the website where the transaction takes place.

Why Should You Sell in Shopee?

Here are the important things you should know why Shopee is the best choice as your selling platform.

1. Free shipping is available on Shopee

When I say "free shipping," I'm referring to the fact that neither the buyer nor the vendor is responsible for the cost. Shopee is one of them.

As a vendor, what does this free delivery mean to you?

Free shipping, of course, draws more buyers. And the more clients Shopee brings in the more people who might want to buy from your store, resulting in even more sales.

This means that if you're searching for the best opportunity to acquire a competitive advantage as a seller, now is the time to start selling on Shopee.

Starting now, when Shopee is still seller-friendly, you can create your business as one of the finest and receive good customer ratings to help you compete in the years ahead.

This is how Shopee's free delivery system works.

Free delivery is applied per seller, not per order when a purchase totals 500 pesos.

Assume you're the purchaser. You wish to buy toys for your son from Seller A. The total cost of the purchase is P505. That's great!

It means you'll get free shipping from Seller A.

Let's imagine you wish to purchase other items, such as cosmetics and beauty products.

Unfortunately, Seller A does not have the lipstick you're looking for. Instead, you paid 200 pesos for it at Seller B's store.

Because you didn't achieve the 500-peso threshold, you won't get free shipping, which means Shopee will profit from your 50-peso shipping price.

2. Commission rate is lower

Unlike Lazada and Zalora, which charge 1.80 percent to 8.90 percent and 15-25 percent as of this writing, Shopee Philippines only charges 1.5 percent of the entire amount you get from your buyers.

This is why Shopee things are so much cheaper than Lazada and Zalora, despite the fact that they all come from the same sources.

3. Shopee has a cash-on-delivery option

Buyers are hesitant to give their credit card information on the internet.

After all, where there's money, there's bound to be con artists. What is Shopee's solution? Payment is due at the time of delivery.

And, sure enough, following COD, sales surged. Customers are increasingly putting their faith in Shopee.

4. You do not require a business license to begin

This is something we confirmed with a Shopee call center agent. You do not need to register with the SEC or the DTI to conduct your Shopee business as an individual seller.

I'm not sure how Shopee manages to make this lawful. You don't have to deal with the perplexing, complicated, and time-consuming permits and documentation if you don't want to.

Note that if you wish to build your own brand name, you must first register your company and obtain the relevant government documents. Only unbranded merchants are eligible for the free permit.

5. Shopee is also a source of income for ex-pats in the Philippines

Are you an ex-pat who can't find a job in your home country that pays nearly as well? Then Shopee is a fantastic business opportunity for you.

As a result, many ex-pat entrepreneurs register their businesses under Filipino names. Needless to say, that's a big gamble. However, with Shopee, you won't have to worry about that.

Disclaimer Though!

We are not familiar with how international business owners operate, but we have heard that if a foreigner establishes a company in the Philippines under his name, he will not be able to hold 100% of the company, even if he wants to.

Once again, we could be completely wrong. All we know is that operating a business in the Philippines under your own name as a foreigner can be complicated.

The Capital You Need To Start Selling On Shopee e-Commerce Platform

You can start selling on Shopee for as little as 500 pesos in stock excluding the cost of the internet and depending on your products.

Only if you're close to your supplier and don't have to pay for transportation does this amount apply.

If you live near Tiangge in Rizal or with bulk suppliers where wholesale customers may find a huge assortment of apparel, you can definitely haggle and even do a dropshipping system if you are friends with the suppliers.

However, if you're far from your provider, you'll require more. A minimum of 5000 thousand pesos is recommended. You'll have a good number of items to exhibit in your business with this amount.

Is it Possible To Sell in Shopee Without Any Money?

You can absolutely do it with only your phone and dropshipping method.

However, if you're serious about this business and want to make more money, you'll need to invest in things that will help you take it to the next level, such as a laptop, an unrestricted internet connection, and merchandise.

Keep in mind that you will not receive sales immediately after placing your things on Shopee.

Depending on what's trending, it could take weeks for an item to gain traction. As a result, don't get disheartened if you don't see immediate results.

Consider your capital to be the sum of money you're willing to risk losing. In this manner, you won't get frustrated if a day passes by without a transaction. It's normal if you're just starting off.

Can You Sell in Shopee Outside Luzon?

It makes no difference if you're in Visayas or Mindanao as provided as you have the necessary funds, goods to sell, a laptop, and access to the internet.

Apparel materials are generally inexpensive in the Manila area, but that doesn't mean you can't sell clothing if you aren't there.

When it comes to a purchasing site as large as Shopee, the cheapest doesn't always win.

Even if you price a tiny bit more, you can sell the same exact things as other sellers and still made sales. It's because Shopee is so large that shoppers can't compare prices for the same things at the same time.

While it obviously helps if your pricing is lower than those of other sellers, just because your prices are higher doesn't imply you won't earn any sales.

Can You Sell Used Items?

Absolutely! If you don't want to invest in new stocks right now, you might try selling your own used items as a test. Just make sure to specify the item's condition.

Importance Things To Know Before Selling in Shopee

Prepare the following before creating your Shopee seller account:

1. Laptop

While you can use your mobile phone if you have a lot of items to list on the platform, it is better you have a laptop. You do not have to get the expensive ones, a low-grade laptop will do at the start.

2. Internet connection

Since the platform is on the web and you will be selling online, thus, an internet connection is a must in this type of business.

3. Profile and cover photo

While you may randomly choose any photo for your profile and cover section, it is best to have customized ones that are according to your brand or store.

You can head to Canva to create your own logos and images. It’s pretty easy to create there as there are ready-made templates that you can edit to give a personal style.

You can also hire someone to make them for you if you do not have time or do not have the creativity in you.

You can hire a graphic designer from Fiverr for only $5.

You can also hire a freelancer from Facebook Groups. Just look them up and you certainly can find one.

4. Your username

Your username is very important, thus, choose it wisely. Once you've chosen a username, you can't modify it.

So ponder long and hard before deciding. We recommend picking one that is simple to remember, spell, and comprehend.

Remember, it's the word your customers will remember and use to find you.

Your shop's name can only be changed once per 90 days. So make certain it isn't anything you'll come to regret. Choose a name that's easy for your customers to remember and spell, much like your login.

How to Create Your Own Shopee Store: A Step-by-Step Guide

It's simple to get started with Shopee. To get started selling, simply follow the steps below.

Step 1 - Sign up 

Go to shopee.com and Sign up for an account. You may use your phone number or an existing Facebook, Google, or Apple account to sign up.

Step 2 - Verify your phone number

Add and validate your phone number and email address.

To avoid your products being hidden from consumers, make sure you have a verified cellphone number connected to your account before adding your products.

Here’s how to verify your phone number:

  1. After clicking on your account name, go to My Account.

  2. Fill in your cell phone number and press the Send Verification Code button.

  3. A six-digit verification code will be sent to the phone number you supplied.

  4. Click Confirm after entering the verification code.

Step 3 - Complete your store’s profile information

To complete your shop profile, log in to Seller Centre at seller.shopee.ph and click Shop Settings.

Step 4 - Add your store name

Add the name of the store. Choose a unique and memorable shop name that accurately expresses your business and products while adhering to Shopee's Shop Naming Guidelines.

Step 5  - Add your shop’s images and videos

Include images and videos related to your business. To give your shop strong brand identity, upload up to 5 photos and videos.

Step 6 - Add a description to the shop

To attract customers to your store, write a brief and simple description. You can include details like your shop's history, product types, and chat response times.

Do not ask shoppers to perform transactions outside of Shopee or include personal information such as email addresses or phone numbers.

Find out more about how to write a shop description here.

Step 7 - Decide on a pickup location

Here’s how to do it:

  1. Click on My Addresses in the Seller Centre.

  1. Click "Add a new address," fill in the contact and address information, and then click "Set As Pickup Address."

Step 8 - Create your first listing

Here is the process to listing your first products:

  1. Select “My Products” from the Seller Centre.

  1. Fill in the product name, category, product attributes, and description by clicking the "Add a New Product" button.

  1. Upload high-resolution images of your goods shot by a professional photographer.

  1. Choose shipping options like weight and parcel size.

Please keep in mind that various shipping companies may charge different shipping prices or impose different restrictions on cargo size and weight.

Important Tip

Review Shopee's Prohibited and Restricted Items Policy before creating your listing to guarantee that your goods can be placed for sale in compliance with Shopee's Terms and Conditions. After that, you can begin listing your products by following the steps above.

How Do You Ship Your Store’s First Order

Here's what you should do once you've received your first order:

1. Go to “My Sales” in the Seller Centre and select To Ship.

2. In the "To Ship" tab, you may see orders that need to be shipped.

3. To schedule a shipment, go to “Ship”. Make sure the shipment is ready before the given ship-by date.

4. Pack your order according to Shopee’s Order Packaging Guidelines and include any essential paperwork, such as the airway bill.

5. Give the order to the logistics company.

You may opt to bring the orders to the logistic company’s office or you may wait for their staff to pick the items up upon the pick-up date at the pick-up address you registered on the Shopee site.

Tips on How To Sell More in Shopee

You can buy ads to increase the visibility of your products. That is, provided you are willing to take a chance and have some extra cash, to begin with.

Otherwise, you can use the following strategies to capture the attention of buyers and increase your chances of making more sales.

  1. Set up discount promos and vouchers for your store.

  2. Make a campaign for your products on Shopee.

  3. Place certain items on the homepage of your store to draw attention to them.

  4. Adjust the categories of your items

How To Get Paid For Your Sales

The funds will be released to your Shopee Wallet once your buyer verifies receipt of her order.

You'll have to wait 3-5 business days for the payments to be automatically released from the delivery date if she doesn't confirm receipt of the item.

You can then withdraw the money once it has been released to your Shopee Wallet.

Remember that you should have already input your bank account information under Shop Settings > Back Account/ Cards at this point.

Only a current bank account will be allowed. You should notice the funds in your bank account within 2-3 business days.

How To Ensure Your Customers Have a Positive Buying Experience?

Follow these excellent strategies to expand your Shopee business.

1. Ship on time

To create consumer trust and loyalty, ship on time and avoid canceling orders.

2. Sell good quality products

Upload good quality products and provide correct descriptions to establish trust in your store.

3. Provide excellent customer service

Use Shopee Chat to respond to shopper questions and requests in a timely, knowledgeable, and polite manner.

4. Promotion

With Shopee's Marketing Centre, you can increase traffic to your store and establish a strong brand identity.

5. Rules and regulations

Read over Shopee’s seller policies and make sure you're following the Minimum Performance Standards.


It’s true that Shopee is not just another app or website. It’s a whole new venture and it provides millions of potential buyers nationwide with a whole new shopping experience that they may have never had before.

If you are into online selling, Shopee is the answer to your prayers. You can now earn money by selling practically anything to your potential customers anywhere in the country.

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