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Online Selling on Lazada eCommerce Platform in Philippines

You've presumably read a lot of blogs, seen a lot of YouTube video lessons, and joined every forum you could find to learn how to sell on Lazada, one of the most popular online marketplaces.

However, to your disappointment, you are still unable to obtain all of the knowledge you require on how to get started and succeed in this endeavor.

We’ve been there and we know how it feels!

That's why we've written this short guide to give you a clearer idea so you would be able to start your online business with this eCommerce platform.

While knowing directly the exact procedure on how you can start selling into the platform, knowing the basics is still the best way for you to be able to successfully launch your business - and that includes understanding the company first, before diving deeper into the more complex part.

Looking Back At The History of Lazada eCommerce Platform

In 2012, the Lazada Company, often known as Amazon in Southeast Asia, was founded.

In March 2012, they commenced operations in Malaysia, Vietnam, Thailand, and the Philippines.

They opened their first fulfillment center in Thailand in June, the same year they launched the company, to expand their offerings. They then introduced the brand in Singapore in May 2014.

Despite the rise of numerous other eCommerce platforms, Lazada has now become the largest online shopping platform in Southeast Asia since its inception.

So, Who Owns The Lazada Company?

In 2012, a Singapore-based company called Rocket Internet founded Lazada.

Rocket Internet later sold it to Alibaba Group, which also owns Tmall and Taobao, two of China's most prominent eCommerce sites.

Why Sell on Lazada?

Lazada is a great online marketplace to sell your products.

Despite the fact that Lazada is now competing with the likes of Amazon and Alibaba in the eCommerce sector, it still has a significant presence in the Philippines. The fact that you've chosen Lazada as a platform for launching your own eCommerce site to market your goods is already a milestone.

If you observe your friends online, you would know what websites they use to shop online when they need something, especially for those who do not have time to go to the mall or brick-and-mortar store.

And Lazada is actually one of your friends' favorites!

You are marketing with one of the most prominent eCommerce brands by choosing Lazada. This alone offers you a competitive advantage over your rivals. As a result, becoming a seller on Lazada is a win-win situation for everybody who sells online.

Over 43% of Southeast Asia's online customers are controlled by Lazada, according to recent research. In 2016, the Alibaba Group bought the eCommerce platform.

A year later, Alibaba made another $1 million investment in the newly acquired company.

According to a fresh estimate, Lazada has over 43% of Southeast Asian internet shoppers. This comes after the company was bought by Alibaba in 2016.

After a year, Alibaba invested another $1 million in the company.

The following statistics confirm that Lazada is swiftly gaining a foothold in Southeast Asia's online commerce market.

Lazada is still the most popular eCommerce platform in the Philippines, followed by Shopee, Zalora, Shein, and eBay.

When it comes to registering as a seller on Lazada, they have fewer restrictions, making it one of the easiest platforms to utilize.

The number of monthly visitors to Lazada is over 52 million, and this number is continually increasing. Consequently, you can expect it to become even more prominent in the future.

The platform has over 300 SKUs, a large percentage of which are 3C goods, apparel, home appliances, toys, and sports equipment, among other things.

In March 2018, Alibaba decided to expand the platform by investing another $2 billion.

What Can You Sell on Lazada?

There are many product categories to choose from if you wish to sell on Lazada - toys, beauty items, home d├ęcor, and electronics are just a few options.

The most popular categories, however, are fashion, technology, and home decor.

However, you should be informed that there are a few items that you are not allowed to sell on Lazada, including:

1. Chemicals, acids, or vapors that are toxic

2. Dangerous software

3. Any type of weapon

4. Anything that is irritating in nature

5. Indecent images

6. Food items that are non-compliant with food standards and policies set out by the Food Regulations Board

7. Everything illegal

If you list any of the products listed above, your account will be prohibited from selling anything. It's possible that you'll be unable to sell on Lazada for the rest of your life.

The Most Effective Way to Start Selling on Lazada

In a single day, Lazada receives over 184 million visitors from Southeast Asia, making it one of the most lucrative online marketplaces. The main problem is that merchants don't find their platform to be especially enticing or clear.

Guidelines For Aspiring Vendors on Lazada

According to Lazada, vendors who are listed with the Bureau of Internal Revenue (BIR), Department of Trade and Industry (DTI), or Securities and Exchange Commission (SEC) must provide the following documents to establish their registration:

  • Certificate of Registration from the British Indian Registry (BIR)
  • A business license from the Department of Trade and Industry
  • Certificate of business registration from the DTI/SEC
  • Sellers on LazMall must also offer information about their brand, company, and bank, as well as marketing materials.

Meanwhile, to start selling on Lazada, Individual Sellers must be at least 18 years old and have a valid ID. Within one month of joining up as a Lazada vendor, they need also be a member of the Online Microsellers Marketing Cooperative (OMMC).

Individual Sellers must also complete the Pre-Membership Education training within one year of registering as a vendor to be eligible for membership.

Steps On How To Create A Lazada Seller Account

Step 1

To start online selling on Lazada, you simply have to go to their official website.

Click on “Sell on Lazada” and then click on the “Sign Up Now” button.

Step 2

Choose if you want to sign up as Individual Seller or Corporate Seller.

Provide your mobile number then slide to verify your phone number.

Step 3

Fill in the Account Information afterward.

Step 4

Review the contract after filling out the account information, then, click on the checkbox.

Step 5

Click Sign Up

Step 6

Once you have completed your sign-up, you will automatically be directed to the Seller Center where you will manage your online shop in the Lazada platform.

Finish the To-Do List to get verified and start selling on Lazada.

That’s it! So easy.

Finding Your Products on Lazada

After you've activated your account, you'll be taken to Lazada's marketplace, where you'll be able to upload your product listings.

The procedure of managing and using Lazada's marketplace is quite simple and straightforward. You shouldn't have any trouble understanding anything on the platform.

How To Get a Listing on Lazada For Your Products

Listing your products on Lazada is a no-brainer. The products can be loaded individually or in large quantities.

How To Upload Products One by One

1. Go to the top bar and click Products to begin.

2. From the dropdown menu, choose "Add Products."

3. Choose the category that best describes your product. To avoid placing your products in the wrong category, you must be very attentive.

4. Fill in all of the required fields, including product information, pricing, photos, and other details.

How To Upload Large Number Of Products At Once

1. Take a look at the top bar section and choose a product from the dropdown menu.

2. From the drop-down menu, choose "Add Products" from the list.

3. You select "Import Products" from the drop-down menu.

4. From the "download template" area, choose a category to download a template from.

5. In the templates, choose "product category" at the second level.

6. You should create an excel worksheet and save it after you're finished.

7. Selecting the "import section" will allow you to upload the template.

Dropshipping on Lazada

You can use Lazada to drop-ship items and resell them straight from the manufacturer. Everything will be taken care of by Lazada, including shipment.

Choosing a marketable product and then finding a provider is an alternative. Promote the products on Lazada and let them handle the rest.

Learn the basics of Dropshipping to be successful in this area on the Lazada eCommerce website.

Lazada's Order Fulfillment

On Lazada, you'll have two major delivery options to choose from:

1. Lazada Global Shipping provided by the company

2. A self-managed delivery system

If you choose the first option, Lazada will take very good care of everything for you. Of the two options, it's the more thrilling and less stressful.

On the other hand, if you manage your own storage and delivery, and the platform is only a landing page, that's exactly what it sounds like.

Lazada's Seller Fees

There is no monthly or fixed price to sign up or sell your products on Lazada, unlike many other marketplaces. Instead, you'll be charged a 2% transaction fee as well as a commission of 1-4 % for cross-border transactions.

Lazada stands out for a few reasons:

  • This service is free of charge
  • Commissions on sales are modest (2 percent)
  • There aren't any recurring costs
  • On cross-border value, there is a low commission which is 1%-4%
  • Commissions with a low cross-border worth 1%-4%


It is never hard to sell on Lazada. Just like any other platform or website, all you have to do is familiarize the platform, know the basics and understand the company rules.

And even if you can’t get all the information you need on YouTube or on Google, the Lazada website is providing all the information for you to be able to successfully start your online selling business.

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