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Guide on How to Use YouTube Ads For Your Business

Guide How To Use YouTube Ads for Business

YouTube has over 2 billion users. This means it is a very large platform that cannot be ignored. Especially if you are advertising your business, YouTube advertising is essential to your overall marketing strategy. 

We have created this guide that will ensure you have everything you need to start creating YouTube ads. This will set you up for success to sell more of your products and reach out to more customers.

Types of Ads

YouTube has a number of ad formats to help different types of businesses. Different ad formats can also be chosen based on how much budget you have to spend on these. The most popular types of ads are listed below:

#1 Skippable

These advertisements appear before or after a video. Their distinguishing characteristic is that after the first 5 seconds, viewers can opt to skip them.

Your commercial must last at least 12 to 15 seconds. 

You have to pay only if a viewer watches for at least 30 seconds or the entire video. This means you can advertise the first few seconds to everyone for free. A lot of well-created ads are watched though they can be skipped. People have found creative ways to make viewers stop and watch the ad.

#2 Non-skippable

Some marketers opt to show pre-roll or mid-roll ads without a skip button because people instinctively skip skippable ads. Because these ads play for longer, they cost more. This also means that you spend every second of your ad played, unlike skippable ads.

New companies opt for this format when they want to increase brand recognition across the board. These advertisements convey a creator's inventiveness in a way that is compelling enough to hold the audience's attention. These ads last for 5 to 15 seconds.

#3 Bumper Ads

Bumper advertisements are a snappy subtype of non-skippable in-stream commercials that last 6 seconds. They're all the same in that you pay for impressions. These ads can be shown before or while the video is playing. 

Given how short bumper ads are, they are best utilized for reach and awareness campaigns. Advertisers get a very short amount of time to convey their message. Because this is an unskippable ad, people get bored if the same ad plays repeatedly. 

If you choose to use bumper ads, consider creating multiple creatives to keep the audience engaged. 

#4 Video Discovery Ads

The advertising you see on Google's search results page is comparable to discovery ads. They are embedded in the organic search results which increases the chance of people clicking on them. Discovery ads do what the name suggests, help people discover your brand. 

Discovery ads appear alongside natural search results and look like organic results. People may choose to click on your video if it is more relevant than the options available.

These ads use three lines of text and a thumbnail. Interested viewers are taken to your channel when you click on the ad.

#5 Non-video Ads

Professional ads require a certain amount of investment. Those who do not have the budget for video ads can use non-video ads. Here are the two types of non-video ads:

  1. Display ads appear in the sidebar on the right-hand side containing a picture and text, and a call to action with a link to your website. 

  2. Overlay adverts appear floating on top of sponsored YouTube channels' video content.

Each ad is put into a category that suits it. For example, a physical training video comes under sports and fitness. It improves the relevance of ads to the searches users are making.

Tips to Advertise on YouTube 

tips how to advertise on youtube

Now that you are familiar with the type of ads, here are tips to make your ads on YouTube stand out. There is no one size that fits all when it comes to such ads. A format that works well for one product may not work at all for another.

Investing in YouTube ads takes a lot of trial and error. Here are a few tips for you to make to gain a better audience with Youtube ads for your videos:

#1 Suitable Ad Types

YouTube provides a number of different ad formats to suit different ad objectives and budgets. It can be confusing in the beginning to choose the right type of ads. There are two things you should do when you are not fully proficient with these ad formats.

First, understand your ad demographics well. Know who your audience is, what they like, and what they are likely to buy. This allows you to guess what ads they watch. Choose ad formats based on this information.

Second, confirm that your choice is yielding results. For this, run experiments. Show different types of ads to the same audience and see which ones perform the best. The ads that cost less but give you better results are the right ones. Direct more of your ad budget towards these ads.

#2 Creative and Eye-catching Content

Irrespective of what ad formats you use, all ad platforms demand high-quality ads. Viewers spend more time on well-made ads. It need not mean expensive ads. They can be ads that make people think, smile, or laugh out loud. Ads that evoke emotions evoke the best response. 

Just like all first impressions, ads that shock, surprise, or stand out because of the color choice attract attention. Use this effectively. Your ad copy, and how well it connects with the audience is everything in video advertising.

#3 Remarketing

YouTube gives you rich data on your audience, ad performance, and your overall return on investment (RoI). You should pick the best performing ads and remarket them on other platforms, preferably to the same or similar audience. 

This ensures the budget you allocate to video advertising makes the most money for you. Google Ads has a number of platforms that work seamlessly with each other. This makes it easy for you to apply what is working on YouTube on other platforms. Here is the quick guide to creating a google ads account.


YouTube is the most popular social media platform in the world today. If you are in any sort of online or offline advertising, you cannot ignore YouTube. A big chunk of your customers would be on YouTube given its reach. This makes it an important part of your marketing strategy. 

Once you create content for video ads, you should experiment actively. You should see what message is working well with what demographic. Experiment with different ad formats for different audiences. Finally, see the best placement of your ads for most returns. 

Creating and using YouTube advertising is easy. It requires an investment of time and energy to understand how the system works. Once that is mastered, it provides not only new customers but priceless data about your target audience. You can use all of this to finetune your message to the right people at the right time. 


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