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Video Marketing: Using Viral Videos to Promote Your Business

Using Video Marketing to Promote Business in Philippines

It took years of hard work and consistent contact before the digital age to turn a small business into a household name.

With today's always-connected world, a single video might impact an organization's entire future. Anyone can turn into an instant celebrity in minutes with the help of the internet.

What is Video Marketing and How Does It Work?

Video marketing, as the name implies, is a method of advertising a company or product through videos. It gives advertisers an appealing, adaptable, and extremely shareable platform through which to contact their target customers.

Customers can get a visual picture of what the firm is selling and interact with the brand before making a purchase through video marketing.

While videos are an important part of practically any content marketing strategy, they must elicit curiosity and capture the attention of the target audience. To effectively increase a brand's visibility, the video must become viral.

Viral videos produce material that has the potential to turn your brand from obscurity to household name in a matter of days.

A viral marketing approach is a dream come true for most businesses. After all, viral campaigns relieve your marketing staff of a lot of the pressure of locating and engaging an audience.

If the video you share has a natural contagious quality, you won't have to spend a lot of time and money to make it successful.

What Causes A Video To Go Viral?

We frequently hear about viral material, particularly viral videos, which spread like wildfire throughout the internet, garnering thousands to millions of views and responses.

But what makes those videos go viral in the first place?

Is it because the product is well-known, or because the influencer is attractive, or is it sheer luck?

Whatever the reason, viral videos are the product of a well-crafted marketing idea combined with a well-designed video marketing plan.

Since the term "viral" first appeared in the digital marketing industry, companies of all sizes have been attempting to figure out what makes a video marketing campaign go viral.

A viral campaign, like a virus, spreads quickly and impacts a large number of individuals. The idea is that your promotional strategy will take on a life of its own as a result of influencer mentions and word of mouth, regardless of which medium you use.

While there is no one-size-fits-all formula for viral marketing success, there are some tried-and-true components that make video content effective and viral.

1. Humor

Whether the publishers want it or not, most viral videos are amusing. There are numerous videos that have gone viral as a result of an embarrassing act.

Viral videos are also great for YouTube Ads.

2. Timeliness

When it comes to viral marketing, keeping your material up to date is vital. If your videos address a topic that people are already interested in, it will be much easier to get everyone talking about them. Take some time to research the most popular themes among your target audience before making your viral marketing films.

3. Provocation

Video marketing typically succeeds because it causes your viewers to think and feel something. Some content is designed to shock people into sharing it because they can't believe what they've just seen.

Many businesses have trouble growing through viral marketing because they strive too hard to promote their products and services while amusing their clients.

However, benefits, costs, and features are rarely discussed in viral videos. Rather, they create stories that assist clients in better grasping the company and its principles.

Make the most of the video's emotive power and appeal to your customers' needs while developing viral marketing campaigns.

While psychology demonstrates that customers share information for a variety of reasons, it's safe to conclude that your audience will always be more likely to share what they care about.

Though a lot of content is relatable, only a few items connect with your audience. As a result, it's critical to know your target audience and what they're likely to connect with.

When you know what your customers are already talking about, it's a lot easier to develop viral marketing films.

What Makes Video Marketing So Powerful?

Because people's attention spans are decreasing, video marketing is unquestionably one of the most effective ways to capture their interest immediately. Its effectiveness as a digital marketing strategy cannot be disputed.

It's no secret that video is becoming more popular in marketing because of the way it conveys content in less time while also striking an emotional chord through visual and auditory storytelling elements not found in the text.

Because it enhances the way items and services are presented to the public, video marketing is extremely effective. Businesses may simply express their message about a product or service to people in the most convenient way with the aid of innovative, viral, short videos.

Furthermore, video marketing might be in the form of a product explainer, a landing page, a webinar, or just blog material and can be used for a variety of objectives.

Benefits of Video Marketing for Your Business

Videos are naturally entertaining, emotional, and shareable, making them great for increasing brand awareness. What's more, more buyers than ever before are looking for a video, making it a vital tool in brand marketing initiatives.


The consumers do a substantial portion of the work for the business in viral video ads, which drastically reduces the costs of dispersion.

Brand recognition

Your business will benefit from viral videos. The more people talk about the viral video, the more they'll talk about your company, raising brand awareness among your target audience.

Enhances trustworthiness

New clients learn to trust you and the services or products you have to offer as more people talk about and recommend your brand. If influencers are influenced by the virality of your initiatives, your credibility develops even more.

Strong Return on Investment

Video marketing is a type of word-of-mouth marketing that involves very little investment but yields a huge return on investment.

Brand loyalty is created

Viral video advertisements that go viral are frequently emotive. These emotive ads are frequently effective in forging deep, long-lasting bonds with your target audience and cultivating loyalty among your new followers.

The most effective video marketing initiatives attract attention quickly and elicit strong emotions.

With only 10 seconds to capture the audience's attention, you need to know what your customers want and how you can persuade them to become brand ambassadors.


Video is not only entertaining, but it is also one of the most effective ways to connect with your audience and show them what your company or your customer is up to.

The key to creating viral films is to think beyond profit and show potential customers your philosophy, an intriguing event, or useful information instead of profit. The more information customers have about your company's best practices, the more likely they are to stay.

Of course, while the concept of creating contagious material is straightforward, anyone who has attempted a viral campaign before understands how difficult it can be. Even with a well-thought-out marketing strategy, most viral campaigns happen by chance, making it tough to prepare for success.

You can, however, construct a successful approach with the help of viral marketing specialists and tools.

With the use of powerful marketing tools, you can make the most of your strategy. 

Start creating viral content using the Canva tool, the most used graphic and video designing tool all over the world.

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