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5 Best Email Marketing Tools For Small Businesses

There are numerous digital marketing strategies available out there and one of the things you should never skip is email marketing?

Why email marketing?

Simply because aside from social media, email marketing allows you to develop a personalized relationship with both your existing and potential customers. It enables you to reach the target audience, be right in their inboxes, and nurture leads.

Whatever business niche you are in, it is essential to develop an email marketing strategy even if you are just starting out as it brings your business closer to those people who are already interested in your products or services.

Whether you're in dropshipping business, affiliate marketing, or in-service business, email marketing will always be useful if done right.

But how do you start creating your email marketing strategy?

You start by choosing the right email marketing tool.

Today, we will discuss the top email marketing tools available for startup businesses. In this article, you will find why these tools are the best choice for your small business.

So, let’s dive in.

5 Best Email Marketing Tools for Startup Businesses

There are many email marketing software out there and we want to ensure you pick the right tool for your business. Thus, we’ve created a list of the best email marketing platforms with innumerable features and automated work processes that will make your email campaign less of a headache.

Here are the 5 best email marketing tools available in the digital market that you can check to suit your business budget and needs.

1. Mailchimp

Mailchimp is definitely the leader in email marketing. Its forever free email marketing plan gives you the basic email marketing features such as email creation and scheduling that would be very helpful to small businesses who don’t have any budget yet for complex email marketing campaigns.

Mailchimp’s intelligent features come with an easy drag-and-drop email builder, segmenting of contacts into groups, autoresponders, and simple analytics tracking.

It also allows you to set up delivery time based on the user's time zones and set up segmenting based on geolocation.

Mailchimp smart recommendations feature provides you with valuable audience insights to optimize your marketing efforts. It lets you automate your emails and allows you to easily send out welcome emails, order confirmations, and abandoned cart reminders.

Moreover, its content manager allows you to design emails easily and store images and files for easy access.

Mailchimp is definitely perfect for contacting prospects and customers who are important to your business. You can trigger emails based on actions like sign-up dates and website activity.

What makes Mailchimp a great email marketing tool is its easy integration with WordPress, Magento, Shopify, and other platforms.

If you need an effective email tool, this is one you should definitely check out.

2. GetResponse

GetResponse is one of the most-used email marketing tools that allows you to create a valuable email list of customers, prospects, and business partners to build a profitable customer base.

Not only that.

GetResponse is actually an all-in-one digital marketing solution with powerful automation tools that enable you to create smart automated campaigns. You can curate your own template according to your preferred look or use the HTML editor.

Its drag and drop builder allows you to create campaigns for specific groups of people.

You can organize your own layout as indicated by your favored look or utilize the HTML proofreader. Its simplified manufacturer permits you to make lobbies for explicit gatherings of individuals.

With GetResponse, you can make automated work processes that mirror your clients' experience so they get messages in light of their activities.

GetResponse permits you to create marketing campaigns that match the expectations of your clients. Its autoresponders additionally allow you to automatically send a follow-up to your customers.

This tool is certainly one of the most powerful email marketing software ever available for all types of business.

You can take advantage of their 30 days free trial. But you can also go for a premium account that starts at $15 each month for 1000 contacts.

3. MailerLite

MailerLite is another email marketing tool that you should check out to strengthen your business' marketing strategy. Its sophisticated features will definitely allow you to build a personalized relationship with your prospects and customers.

The tool's drag and drop editor easily allows you to build stylish, professional, and attractive newsletters.

Moreover, MailerLite has a rich text editor and a built-in photo editor to create eye-catching messages.

MailerLite's latest marketing features such as landing pages, website builders, pop-ups, and embedded forms will surely attract additional customers for you from across the web.

Another great thing with MailerLite is its ability to monitor your campaign performance. It also allows you to run split tests on your email to see which one is more effective to drive conversion.

With MailerLite, you can write a campaign report that contains the statistics of the click rate, open rate, and even unsubscribe rate.

If you need live support assistance, you can reach them 24/7.

You can already access all the latest features of the tool for just $84.

4. SendInBlue

SendinBlue is another promising email marketing tool.

Based in Paris, France, SendinBlue is a user-friendly platform yet with exceptional features that allow you to build beautiful and highly engaging email newsletters.

SendinBlue’s email configuration functions make it simple to create incredible-looking newsletters with over 70 responsive templates that you can choose from to guarantee it reflects your brand's look.

A relatively new player in online marketing, SendinBlue wows everyone with its robust email automation and list administration features.

It is another all-in-one marketing engine that integrates email marketing, SMS messages, and SMTP bulk emails from a single software.

The tool further offers a fairly generous forever free plan which makes them one of the best free email marketing tools ever available nowadays.

Very much like other email marketing tools, SendinBlue has a simple drag and drop editor and automation tools. It allows you to easily send transactional emails, makes work processes for programmed follow-up messages, and segments clients which are just perfect for newbies with no experience in email marketing.

SendInBlue is certainly a great marketing tool to use as it has a CRM, landing page builder, live chat, Facebook ads integration, and retargeting features which means you get a lot of value for the same price.

With just $25 per month, you can fully enjoy its premium features.

5. ActiveCampaign

ActiveCampaign is certainly the most ideal option with regard to email sequence automation. It is positively one of the top email marketing tools because of its strong usefulness yet simple setup.

This email marketing tool allows you to label customers based on behavior, run A/B tests, and even make complex coordinated automation.

Its interesting elements such as the new “site messages” let you create customized content on your website when clients show up there from your messages.

The one-on-one training that the company provides is one of the reasons why business owners love to use ActiveCampaign software. They also like its free implementation and migration as they feel they get the best support that they need.

One more striking thing with ActiveCampaign is its lower cost yet offers a comprehensive business solution that not only includes email marketing but also includes CRM, deal flow, and sales automation. It is absolutely a perfect marketing tool for small to mid-sized businesses.

With just $9 per month, you can fully enjoy the software's full benefits.


As a business owner or digital marketer, having the best marketing tools instruments will make you ahead of the competition. The right tools will definitely help you save your time, money, effort and even speed up the growth of your revenue.

By getting the best marketing tool that has all the functions you need, you can focus all your energy and attention on the most important things of your business.

Do you know other email marketing tools that are best for startups or small businesses? Tell us in the comments below.

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