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How To Connect Your Google Ads Account To HubSpot


Google Ads to Hubspot

Once your Google Ads account is connected, Hubspot will automatically display and report all the existing campaigns in that account, except on Smart Campaigns which were created in Smart Mode.

You will know it is in the Smart Mode if the URL begins with ads.google.com/aw/express.

You can switch to Expert Mode by clicking “Tools” in the top menu of your Google Ads account, then, look for “Switch to Expert Mode”.

If you decide to create your campaigns on Google Ads before connecting to Hubspot CRM, make sure you create your campaigns in Expert Mode. Otherwise, you won’t be able to track those campaigns later in Hubspot.

Better yet, create your ads campaign at a later time after you connect your Google Ads account to the Hubspot CRM tool which we will discuss in the next lessons.

Google Ads Account Connection Requirements

1. Use Individual Accounts

Only individual Google Ads accounts can be connected. Google Ads under manager accounts need to be connected to Hubspot individually.

2. Disable Ad Blocker

When you connect your Google Ads account and when using the Hubspot Ads tool, make sure to disable the Ad Blocker extension if you have installed it for your browser.

3. Publish Access in Hubspot

You should have “Publish access” to the ads tool in Hubspot when you connect a Google Ads account.

4. Admin Access in Google Ads Account

Make sure you have the Admin access for the individual Google Ads account you will be connecting to Hubspot.

You can check your access level in your Google Ads account by going to the Tools dropdown menu and selecting Account access.

Connecting Your Google Ads Account

Here’s how you can connect your Google Ads Account to Hubspot.

1. Go to your Hubspot account.

2. Click the settings icon settings in the main navigation bar.

3. In the left sidebar menu, navigate to Marketing, then, look for Ads.

4. In the Accounts tab, click Connect Account.

5. In the dialog box, select Google Ads.

In the event that you have multiple Google Ads accounts, you will see a list of your accounts. Simply select the account(s) you want to connect to Hubspot, then, click Connect.

6. Log in to your Google account using the email address associated with your Google Ads account, then, click Allow.

You will then be redirected back to the Hubspot website to finish the setup process.

If your Google account is associated with an existing Google Ads account, you will see each of your accounts listed in the dialog box.

7. Select the checkbox next to any ad account you want to connect to Hubspot. Then, click Connect.

If you do not have an existing Google Ads account, you can create one within Hubspot.

8. Configure your account information in the dialog box.

Enter your Ad account name and the Email address you used to log in to your Google account. Then, select the Time Zone and Currency. 

Take note that the Currency will be set within your new Google Ads account and cannot be changed later.

9. Click the Go to your new Google ad account settings and add your billing information link to open a new browser tab, then finish setting up your account within Google Ads including the billing information.

10. Navigate back to the original tab and click I’ve added billing information.

That’s it! All the accounts you have connected will then appear in your Hubspot Ad Accounts settings.

Once you have connected your Google Ads account, you have the option to connect additional users so they can manage and create campaigns for the account.

You will also receive an email notification stating that your Google Ads account is linked to the manager account - Hubspot Customer MCC. 

A manager account is a Google account that allows Hubspot to monitor and track the advertising performance across users’ ads accounts.

What’s great with linking your Google Ads account to Hubspot manager account is that it allows Hubspot to escalate issues regarding your account to Google, grants you the ability to create audiences for your Google Ads in Hubspot Ads Tool, and makes you eligible for beta products and other benefits that Google provides to Hubspot customers.

Linking your Google Ads account to the Hubspot Manager account is not necessary though for the core contact tracking and reporting functionality in the Hubspot ads tool.

If your ad account has outstanding billing issues, Google Ad policy violations, or has been inactive for a long period of time, Hubspot will mark your ad account as inactive.

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